8 Top STR Markets Analyzed

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Explore real market data — cap rates, occupancy, and nightly rates — across the most popular short-term rental markets in the US.

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Southeast

Gatlinburg

TN · Southeast

9.4% cap

Great Smoky Mountains gateway — year-round demand

74%
Occupancy
$310
Avg/night
$465K
Median price
CabinChaletCondo
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Destin

FL · Southeast

6.8% cap

Florida Panhandle's Emerald Coast gem

66%
Occupancy
$475
Avg/night
$725K
Median price
CondoGulf-front HomeTownhouse
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Asheville

NC · Southeast

7.2% cap

Blue Ridge arts & culture — strong year-round demand

70%
Occupancy
$295
Avg/night
$510K
Median price
CottageCraftsmanCabin
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Nashville

TN · Southeast

7.8% cap

Music City — bachelorette capital of America

72%
Occupancy
$385
Avg/night
$545K
Median price
Single FamilyTownhouseCondo
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Pigeon Forge

TN · Southeast

9.7% cap

Smoky Mountain gateway — cabins and family demand

76%
Occupancy
$285
Avg/night
$395K
Median price
CabinChaletLog Home
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New Orleans

LA · Southeast

8.1% cap

The Big Easy — events-driven STR demand year-round

71%
Occupancy
$320
Avg/night
$480K
Median price
Shotgun HouseCreole CottageCondo
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Charleston

SC · Southeast

6.9% cap

Historic charm meets coastal demand — premium SE market

69%
Occupancy
$370
Avg/night
$620K
Median price
Single FamilyCottageCondo
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Myrtle Beach

SC · Southeast

8.8% cap

60 miles of beach — high-volume East Coast STR market

65%
Occupancy
$225
Avg/night
$295K
Median price
CondoOceanfront UnitTownhouse
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Gulf Shores

AL · Southeast

8.6% cap

Alabama Gulf Coast — underrated value coastal STR

68%
Occupancy
$310
Avg/night
$480K
Median price
CondoBeach HouseGulf-front Unit
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Hilton Head Island

SC · Southeast

6.6% cap

Luxury golf and beach island — premium repeat visitor market

64%
Occupancy
$425
Avg/night
$690K
Median price
VillaSingle FamilyCondo
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Savannah

GA · Southeast

7.9% cap

Georgia's most walkable city — historic district STR gem

70%
Occupancy
$275
Avg/night
$420K
Median price
Historic HomeRowhouseCottage
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Kissimmee

FL · Southeast

9.1% cap

Disney's backyard — world's most visited STR market

73%
Occupancy
$265
Avg/night
$395K
Median price
Single FamilyVacation HomeTownhouse
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Panama City Beach

FL · Southeast

8.3% cap

Florida Panhandle — high-volume family and spring break market

65%
Occupancy
$295
Avg/night
$425K
Median price
CondoBeach HouseGulf-front Unit
View market analysis

Key West

FL · Southeast

6.2% cap

Southernmost point — premium year-round island STR

72%
Occupancy
$475
Avg/night
$875K
Median price
Conch HouseCottageCondo
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St. Augustine

FL · Southeast

8.0% cap

America's oldest city — history and beach demand combined

68%
Occupancy
$255
Avg/night
$390K
Median price
Historic HomeCottageSingle Family
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Miami Beach

FL · Southeast

6.4% cap

South Florida luxury STR — global demand, premium ADR

69%
Occupancy
$450
Avg/night
$685K
Median price
CondoLuxury ApartmentTownhouse
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Anna Maria Island

FL · Southeast

6.1% cap

Old Florida charm — Gulf Coast's most beloved island escape

70%
Occupancy
$595
Avg/night
$1.1M
Median price
Beach CottageSingle FamilyGulf-front Home
View market analysis

Clearwater Beach

FL · Southeast

7.9% cap

Tampa Bay's top beach — high-volume Gulf Coast STR

71%
Occupancy
$330
Avg/night
$520K
Median price
CondoBeach HouseGulf-front Unit
View market analysis

Sarasota

FL · Southeast

6.7% cap

Florida arts capital — Siesta Key and cultural tourism

67%
Occupancy
$415
Avg/night
$695K
Median price
CondoSingle FamilyBeach Cottage
View market analysis

30A / Santa Rosa Beach

FL · Southeast

6.0% cap

Florida Panhandle's premium coastal corridor

65%
Occupancy
$695
Avg/night
$1.1M
Median price
Single FamilyCottageGulf-view Home
View market analysis

Amelia Island

FL · Southeast

6.5% cap

Florida's northernmost barrier island — quiet luxury STR

64%
Occupancy
$395
Avg/night
$720K
Median price
Single FamilyOceanfront HomeCottage
View market analysis

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